Zakum Development Company (ZADCO) develops and operates the Upper Zakum Oli field in Abu Dhabi. ZADCO builds artificial islands under its major UZ 750 programme to achieve 750,000 bpd (barrels per day) by 2015.
We were asked to develop an identity for the UZ 750 programme. The identity is based on the shape of the islands and the concept of channeling oil reserves. The result is a strong identity that has unified the programme.